Why they chose the Inverness City Centre Gift Card
As a family owned business with 30 years’ in the city, Inverness Taxis decided to run a winter customer campaign to encourage visits into the city, offering three weekly £125 prizes through a simple prize draw for taxi passengers. As a local firm, they wanted to move beyond talking about supporting local and take the tangible action of choosing the Inverness Gift Card as prizes, flipping the perception that you can get everything you need on Amazon.
Benefits
The campaign was successful and created a wave of positivity in Inverness. It was extremely popular with customers, with many happy winners across a range of ages. A key benefit for Inverness Taxis was the positive impact their choosing the Inverness Gift Card had on the economy. As a taxi operator, they were also able to raise awareness of the Gift Card, answering customer questions about it, and encouraging usage, for the benefit of their city.
