Why they chose the Glasgow Gift Card
Cernach Housing Association had winter food funding to distribute to tenants. Their housing management team also wanted to support tenants facing crisis circumstances to stay in their homes through their internal tenancy sustainment fund. Cernach chose to use their local gift card, the Glasgow Gift Card due to the choice on offer though the card, including supermarkets and independent shops and services. Cernach also appreciated the dignity offered by the card, so that tenants didn’t feel judged for using the card.
Benefits
Using the Glasgow Gift Card supported Cernach’s wider aims of community support. Local businesses are the ones that employ Cernach’s tenants, and by choosing the card, they were able to direct funds directly into the local community, boosting the local economy in Drumchapel where poverty has traditionally been high. Using the card in their tenancy sustainment fund enabled Cernach to sustain 100% of tenancies last year.